Since she was a teenager, Amanda owned and rode Jigs competitively. Her love for Jigs, and all horses, pushed her to become a competitive dressage rider, a Doctor of Veterinary Medicine, and a practicing veterinarian. 

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When Jigs developed equine gastric ulcer syndrome, Amanda wanted a natural long-term solution. She knew from her training that horses are foraging animals, with a natural eating cycle every 3 & 1/2 hours. But stabled horses, like Jigs, often aren't fed at night, and that can cause not only gastric ulcers but other health and behavioral issues. Amanda looked for a solution to drop a flake of hay at regular intervals, but found none that worked well for this specific problem.

 

And that led her to start Jigs & Co., an independent woman-owned business with a mission to help horses feed the way nature intended.